Reset Priority is an elegantly designed women’s swimwear brand with character, which aims to enhance the beauty of women, providing them with confidence and a touch of exclusive design. It uses the very finest and carefully selected materials, along with exquisite shapes, identifying itself as an ecofriendly brand. The prints and pattern designs are created in the Barcelona studio, and the whole production process is completed responsibly in Spain. The brand was launched in 2013, and has been awarded the Talent prize by Intima Magazine Group, and took part in The Future of Fashion Programme. Its creations have been showcased at the most important events in the sector, such as Miami Swim Show, Mode City and Who´s Next in Paris. Its philosophy can be boiled down to "The pleasure of fine things on your skin", a concept that permeates each and every piece of their clothing.