ASICS’ philosophy is all in the name – an acronym of the Latin phrase Anima Sana In Corpore Sano, meaning ‘sound mind in a sound body’. Asics' scientific approach and intense collaboration with athletes has helped it create some of the most comfortable and performance-enhancing shoes and apparel on the market.

At La Roca Village’s ASICS boutique you can also find Onitsuka Tiger’s collections.

Q & A ASICS / Right To Play in-boutique campaign

What is Right To Play?

Right To Play is a global organisation that uses the transformative power of play to educate and empower children and young people. Through sports and games, Right To Play teaches children essential life skills that will help them overcome the effects of poverty, conflict and disease, so they can create better futures and drive lasting social change in their communities and beyond. Right To Play was founded in 2000 by four-time Olympic gold medallist and social entrepreneur Johann Olav Koss, and its programmes are facilitated by more than 15,800 local volunteer coaches and more than 550 international staff.

What does Right To Play do?

It’s no secret: children naturally love to run, jump, throw, race and interact with their surroundings. Through play, they also learn important lessons about themselves and their communities. Right To Play uses the power of play to educate and empower children to overcome the effects of poverty, conflict and disease in disadvantaged communities. While food, water and shelter are essential, so is a childhood, complete with education and opportunities to actively engage with other children. There are areas of the world today where children are not able to experience the benefits of play, and this is the problem that Right To Play tries to tackle.

That sounds beautiful, but what does it mean in practice?

Right To Play uses educational games to engage children in its weekly programmes in 18 countries around the world: countries where children have to deal with violence, child labour, conflict and/or extreme poverty.

These play programmes focus on creating a positive, sustainable change for these children in three areas:

Quality education: Right To Play trains local teachers and community leaders to make education fun so that children are excited to learn and are engaged in their lessons.

Health practices: Right To Play’s games and activities teach children important life-saving lessons, such as how to wash their hands and use a mosquito net.

Peaceful communities: The joy of play transcends ethnic, cultural and historical divides. When children play together, they learn skills that enable them to live peacefully.

Tell me more about Right To Play games – how are they set up?

Right To Play uses a process within its games that it calls ‘Reflect-Connect-Apply’.

For play to be an effective teaching tool, children must understand the lesson being delivered and be able to relate it to their own life experiences. At the end of every game the Right To Play coaches – as trained and trusted role models – lead children through a three-step discussion:

Children reflect on the experience of the game

Children compare and connect what they experienced during the game with a similar experience from their lives

Children explore how they can apply what they’ve learned from the game to an area of their daily lives

Where does Right To Play work?

Right To Play helps children in Africa, Asia, the Middle East and North America, as children all over the world love to play. See the map of the countries where Right To Play currently runs weekly play programmes for children.

Why did ASICS choose Right To Play as its main charity partner for this campaign?

ASICS and Right To Play share the same founding philosophy: bringing back hope to children through play and sports, hence the 100% natural fit between them.


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