Colourful, vibrant and infectious, Superdry’s SS19 campaign turns up the heat to a whole new level encouraging you to get out and make the most of every single second this summer. A creative and visual feast of live action, the campaign encapsulates and brings to life the ‘Summer or Nothing’ ethos that rings true throughout the season. From sun-soaked pool parties to surﬁng, cliﬀ jumping and skateboarding, the campaign is a burst of continuous activity and movement, teasing the potential and anticipation of high summer. Beach balls blown up to giant proportions and ice creams towering high with kaleidoscope colours, Superdry’s call to action is a clear reminder to not just get out, but to go all out.
The Superdry SS19 campaign comes to life through a stimulating and fast-moving short ﬁlm directed by L.A based duo Radical Friend and is supported by a standout selection of stills by photographer, James Pearson-Howes. Both of their distinctive styles have resulted in a range of totally unique and bold creative assets with Superdry’s new season collection taking centre-stage. Showcasing a fresh and innovative product mix enriched with creative inﬂuences, Superdry’s SS19 men’s and womenswear captures the energetic and playful spirit of summertime with an array of trend-lead, contemporary styles. This season go big, go bright, all day, all night. No matter what.