The rise of modest dressing


Style hasn’t always been the priority when it comes to modest dressing, but Ghizlan Guenez, founder of The Modist, is on a mission to change that

Despite its rich and enduring legacy, modest fashion has left a lot to be desired in the style stakes. Now, as perceptions around the aesthetic change, more and more designers are meeting the demands of their globe-trotting, fashion-forward customers with collections that eschew plunging necklines, short sleeves and even shorter hemlines.