Trend Special: Bye-Bye Boring Sneakers


Sneakers are exploding dress codes and labels to tread previously forbidden lands. Exquisite, luxurious, creative and bejewelled, sneakers are expanding their styles to offer a varied choice that fulfils the needs of even the most demanding feet.

Last Thursday we went on a trip to La Roca Village to discover the Sneaker Revolution first hand. Yes, the movement that is filling the streets, offices and parties with comfortable footwear. We found out that if you purchase a pair of sneakers at the Village in June, you can have them converted into a unique work of art at the hand of six illustrators. With their brushwork and creativity, these artists will customise your sneakers with their designs, free of charge.

With an inquisitive gaze in search of the most original models, we wandered around the 50-plus stores selling products from brands such as Michael Kors, Sandro, Dolce & Gabanna, Bimba y Lola and Maje, which have all become loyal subjects in the reign of the sneaker at this shopping centre with surprising discounts. Here are the results of our investigation:


Galactic textures have filled the catwalk for a few seasons now. Next winter, silver fabrics will be the stars, at least according to Raf Simons for Calvin Klein, Olivier Rousteing for Balmain, Julian Dossena for Paco Rabanne, Maria Grazia Chiuri for Dior and Off-White. In jackets, dresses and, of course, footwear, silver invites us to look up at the stars and fill our wardrobes with sparkle.

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In increasingly uncertain times, designers are looking to the future for answers and some have a somewhat fatalistic attitude: is the end of the world coming sooner than we think? Gleaming technical materials prepare us for a new conquest of space. John Galliano for Margiela, Balmain, Alexander Wang and Jeremy Scott are fantasising about going back to the future with a hefty dose of fiction. As for sneakers, well the futuristic aesthetic is beginning to seize the day by eliminating shoelaces and replacing them with comfortable elastic bands in footwear featuring technical fabrics and sophisticated soles.

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Colour is inundating the catwalks as it hasn’t done in many a year, but with a dominant twist: dress from head to toe in the same colour. Red, blue, mustard yellow or purple are just a few of the season’s colours we have seen from Jil Sander, Marni, Valentino and Isabel Marant. The code is repeated in shoes with diverse aesthetics: whether classic, retro or sporty, the soles, shoelaces and other components are dyed with a single hue.

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Even though we are in the realm of non-boring sneakers, classic sporting footwear hasn’t disappeared entirely, it’s just been reinvented. This is achieved by celebrating personalisation, using decoration based on incrustations or cut outs that give your shoes a unique character. Laser-cut fabrics look set to be a strong trend in the coming seasons judging by what we saw in the fashion shows for next winter by Krizia, Akris and Ulla Johnson.

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Bejewelled glove-like sneakers demonstrate how far this footwear has come in conquering luxury. Let’s not forget the architect behind this invention: Raf Simons, a recent arrival at Dior, imagined a shoe for a Cinderella of the 21st century. No, there’s no heel. Instead there’s a rubber sole and an instep adorned with a thousand and one sequins. It’s taken five years for his invention to reach the high street. Finally!

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